Before we mastered digital marketing, for ORB Solutions, print media was where it began. Print media is a form of marketing that is often overlooked by businesses. However, print and physical media can be an effective way to reach your target market in a way that they will remember. Print marketing can be used to promote products and services, to convey a message, or to sell a product. Print media includes the uniforms your employees wear on the job site, the decals on your truck, the signage out front, and your business cards. It could be something as simple as a flyer or leaflet that you hand out door to door, or it could be something much more elaborate such as newspaper ads and brochures.
Print media advertising can be a cost-effective and time-efficient form of advertising. While it can’t measured or tracked as easily as other digital marketing services, print media can be used to complement your digital presence and create sweeping brand awareness in your community. If people in your community see your trucks around town, signs in yards, drive past your building, or see your workers in uniform, they might not take immediate notice but over time trust and brand recognition are built subconsciously. Studies show it takes 5 to 7 impressions for people to remember a brand. When customers have a need for your services they will remember your brand and then do their due diligence online to determine if you are a reputable source.
Despite peoples notion that they would go away, business cards are still a popular way of networking and getting your name out there. They are a great way to get your contact information in front of someone, and they are also a great way to leave a lasting impression.
Business cards have been around for decades, but they have not lost their popularity. In fact, it is estimated that over 1 billion business cards are printed every year. This is because they offer many benefits that other marketing materials do not offer. For example, you can hand them out at any time and in any place without having to worry about the person being on social media or emailing you back later on.
Physical print media, including business cards, is a great way to augment your sales effort and create brand recognition. A sales guy who walks in in a professional uniform with a stylish business card, service brochure, and a professional looking contract is going to close more business. The company who puts up signs and posters all over town is going to create more brand impressions. In marketing, appearance is everything. Make sure your brand stands out
It is important to find a company that provides quality services, both design and printing. There are many printing companies that offer high-quality printing services, but some are better than others.
While local printers with great reviews and a history of customer excellence often offer the best value, we have also found Vistaprint to be great in a pinch. They provide excellent services and have a wide variety of products available. If you just want it off your plate though, schedule some time to talk to our team about how ORB Solutions can be your one stop shop for all your print and design needs!
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