Copywriting vs. Content Writing: What’s the Difference?
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
You know you need to advertise your tree service. It’s the only way to attract the customers you need and keep the lights on.
But advertising is a complicated matter — especially in the digital ecosystem of the 21st century. It’s no longer about filming an ad that runs on your local cable TV channel or sending out bulk mailers. Modern advertising involves audience targeting. It involves keyword research. It involves search intent.
Simply put, it involves things that you’re probably not familiar with.
Why would you be? You spend your days teaching your crew rigging systems and educating homeowners on the threat EAB presents. You’re not spending your day learning the finer points of service-industry advertising strategies.
But the problem is, the phone just isn’t ringing enough.
That’s OK. We do know how to design a cutting-edge advertising campaign that’ll achieve real results.
And we’re ready to get started when you are.
ORB Tree Service Marketing is dedicated to helping tree services like yours deploy effective advertising campaigns that generate real results.
With more than a century of collective marketing and advertising experience, our team is ready to draw up an effective advertising campaign that promotes your company and positions it as the leading tree service provider in your community. And this will start generating real, profitable leads.
Stop struggling to attract customers. Start trying to figure out digital marketing yourself. Stop leaving money on the table.
Start working with ORB and enjoy the success you deserve.
As your full-service advertising partner, ORB can help design, produce, and deploy the kinds of advertisements that work for modern tree services. In most cases, we’ll encourage tree services to develop advertising packages targeting the following three channels:
Thanks to demographic trends among those seeking tree-care services and the way many homeowners search for service-industry professionals, Facebook is arguably the most important advertising channel for your tree-care business. And because it is the default starting point for many searching for tree-care services, it’s critical that you have a robust Facebook Ads presence.
But that doesn’t mean you can just roll out some Facebook Ads and wait for money to start pouring in. To be successful, you need a partner who can help identify your target audience, define the most lucrative keywords, and make adjustments to your campaigns as needed. And that’s exactly the kind of help ORB Tree Service Marketing can provide.
While Facebook Ads are undeniably important for most tree-care service businesses, it’s just as important to roll out a Google Ad campaign, though the reasons may not be as obvious. Sure, an unthinkable number of people use Google to find service-industry businesses, and a well-structured Google Ad campaign will certainly generate a ton of leads.
However, it’s also important to consider the synergies Google Ads offer for your overall marketing approach. Specifically, you can indirectly improve your organic and local SEO performance by running a successful Google Ads campaign, thanks to the increased number of signals you’ll be providing Google’s algorithm. ORB Tree Service Marketing can help you establish exactly this kind of campaign and enjoy the second-order benefits it provides.
As one of the leading platforms people use to consume media, YouTube stands as one of the most important advertising channels in the 21st century. And because YouTube is a Google property, this channel also offers second-order benefits in terms of visibility and search algorithm signaling.
With that said, rolling out a YouTube advertising campaign is far more complicated than the average tree service business owner can handle. In addition to the same targeting and audience identification issues most digital advertising channels present, you must also film the actual advertisements. But don’t worry – this is one of ORB’s specialities, and we’re ready to manage all of your YouTube advertising efforts.
Historically, tree services could often attract enough customers by simply taking out a Yellow Pages ad, sending out a mailer every six months, and relying on referrals. But that just won’t work in the modern world. Now, tree services need to leverage all of the digital marketing channels available to them to simply survive, nevermind grow.
A few of the key reasons this is the case include:
Developing a brand identity provides ongoing value, as it may help you earn jobs in the future from potential customers who may not need your services today.
Bigger jobs help cut down on travel and setup time, which means your crews will spend more time generating profit for your business.
There have never been more tree-care services, so it is critical that you use advertising to distinguish yourself from your competitors.
Given the high-stakes nature of tree care, you must build a sense of trust with potential customers – advertising lets you start that process early.
The only way to achieve your long-term success for your business is by continuing to grow and attracting more customers every month.
Growth aside, you’ll likely start losing customers to competitors in the short term without investing as much in advertising as your competitors are.
Because your tree service is different from other tree services, you don’t want to roll out cookie-cutter advertising campaigns that are indistinguishable from those of your competitors. Instead, you want a custom-designed approach that highlights your unique selling propositions and achieves the specific goals you need. Accordingly, we implement a tailored approach for all of our tree service clients who want to start leveraging the power of Google, YouTube, and Facebook ads.
Nevertheless, we have developed a relatively consistent process that works well for our clients and helps achieve their goals. It typically involves the following key steps:
You and Austin will discuss your business, your unique selling propositions, the challenges you face, and your goals for the ad campaigns. During the course of the discussion, Austin will likely ask a series of questions to better understand your business and needs.
To help you achieve your goals, it is vital that we begin by assessing your current efforts. We’ll try to identify the strategies that are working, which ones have room for improvement, and any gaps in your current approach.
Having developed an understanding of your business and current advertising approach, we will design a new campaign structure that highlights your value, positions you as an industry leader in your area, generates new leads, and drives conversions.
After sharing our vision for your new campaign and soliciting your approval, we’ll launch the new ads, targeting the most productive keywords, audiences, and demographic groups. This will help attract the attention of more people in need of tree care services and convert them into paying customers.
Setting up your initial ad campaigns is clearly important, but it’s just as important to monitor their performance and make adjustments as necessary. We’ll do so by monitoring things like the number of impressions, clicks, and conversions the ads are achieving.
There are plenty of agencies around that would love to run your ad campaigns. You probably get countless unsolicited emails from them every day. But you can’t just pick the agency that emails you the most or has the slickest ad campaign of their own. You need to select an advertising partner who understands your industry and has a track record of success. Simply put, you need an advertising agency you can trust.
And because familiarity helps foster trust, we’d like to share a few key things about ORB with you:
ORB wasn’t created in a board room somewhere by a group of slick executives sipping lattes. It was created by a father and son team who were tired of seeing their fellow service-industry professionals get taken advantage of by these kinds of agencies. They set out to start a new kind of agency, that hard-working entrepreneurs could trust.
Creating an effective ad campaign requires a variety of different skill sets. You need an entire team of videographers to create eye-catching assets, copywriters to craft compelling content, and analytical professionals who can identify the most productive targeting strategies for your ads. And that’s exactly what you get with ORB.
Orb Solutions has been managing effective ad campaigns for tree-care and other service-industry businesses since 2018, and our team has more than 100 years of collective advertising and marketing experience. We leverage the lessons we’ve learned over this time to help create effective ad campaigns and help you achieve your ultimate goals.
Given our background in the service industry, we understand many of the challenges you face on a daily basis. We’ve experienced many of the same hardships you have, and we’ve probably celebrated similar achievements. We find that this helps our clients feel more confident about the courses we chart and advice we provide.
You’ve probably made mistakes while running your business — everyone does. But you didn’t let these setbacks stop you. You got up off the mat and jumped back in the fight. We have also made mistakes, learned from them, and gone on to overcome challenges. And we bring this same level of tenacity to every ad campaign we manage for our clients.
Lots of advertising and marketing agencies try to win over clients by using smoke, mirrors, and a lot of fancy doubletalk. That’s not how we do things. We’ve achieved great success with some of our other clients, and we think these success stories speak for themselves.
Have more questions about advertising your tree service? Want to learn more about ORB’s advertising approach for tree-care services? We’ll answer some of the most common questions we hear from our clients below.
Most business owners know they need better marketing. Fewer know what kind of writing they actually need. One marketing agency
Every year, Whitespark — one of the most respected software and research companies in the local SEO industry — surveys
You put in the time to learn how to climb safely and care for trees. You scraped together the money