After you have mastered earned and owned media for your local roofing, HVAC, or contracting business, paid advertising can be a great way to drive additional business and customers to your site. ORB Solutions paid advertising experts are here to help! We specialize in using ads on Google and Yelp to monopolize your local keyword searches that your clients use to find you.
Although there is an advertising expense, there are many advantages and synergies with using paid ads. Unlike organic rankings paid ads can be used on demand and you can easily scale your spend up and down. other advantages include:
Facebook Ads: Facebook ads are a great way to engage with your target audience on a personal level. You can customize your ads to be as specific as possible so that they only show up in front of people who would be interested in your product or service.
Google Adwords: Google is the most popular search engine in the world, which means that it’s also one of the best places to advertise online. You can create ads for any keyword you want and show it on search results pages across Google’s network of sites.
There is a wealth of great material online including great resources over at our blog Also check out Hubspot’s “The Ultimate Guide to PPC Marketing. If you still aren’t sure how to get started or simply don’t have the time, schedule a FREE consultation below and our team will be happy to help!
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