Tired of the same old empty lead generation promises?
When used correctly and well optimized, Yelp can be a boon for your local contracting or home services business.
When you partner with ORB to manage your Yelp local listing profile and advertising campaigns, your marketing budget can go even further. As a professional agency dedicated exclusively to home service professionals, we’ll work with you to create an effective Yelp that targets and fits the needs of your local market and helps you achieve your marketing and lead generation goals.
come to Yelp undecided about which business to choose
unique visitors come to Yelp every month
make a purchase after visiting Yelp
As a Certified Yelp Ads Partner, ORB Solutions helps local businesses in Michigan and around the country create and manage successful Yelp Advertising campaigns.
Through the Yelp Advertising Partner Program, agency partners like ORB can now supply their local business clients with improved campaign management. Compared to standard Yelp Advertising, clients who work with Yelp agency partners get access to perks including account planning, customized proposals, data analytics, reporting, and performance evaluation. Until the Yelp Advertising Partnership was created, contractors had to work directly with Yelp and weren’t equipped with proper data and information to optimize their advertisements.
ORB specialized in Yelp for home service businesses. With our years of experience in advertising for home service businesses and the ability to directly sell and manage Yelp ads, we pass along increased campaign flexibility, discounts, and access to data to our clients, giving them a SUBSTANTIAL EDGE over the average Yelp user and other Yelp Certified Advertising partners.
Yelp Adverting Partner Agencies get special benefits, advertising boosts, data access, and insights to help you take your Yelp advertising experience to a different level
Prioritize the services you want leads for while eliminating those that aren't relevant to your business or industry.
Make your business stand out with logos, portfolios, calls to action, business highlights, licenses, slideshows, and more.
Target the specific zip codes or neighborhoods you want to generate more leads from. Don't be limited by your address.
Stretch your advertising budget farther with exclusive Yelp partner benefits only available to our private clients.
It takes less than 48 hours for us to get your Yelp listing and Yelp ads launched.
We work with you to set up or optimize your Yelp listing and Enhanced Profile to grab attention
Insights allow us to maximize lead generation with keyword and location targeting
Review how your ads are performing on a monthly basis with detailed reports
Google isn’t the only search engine and advertising partner. Yelp is a website and mobile application that specializes in connecting people with local businesses. Yelp was founded in San Francisco in 2004 with a mission to create a review platform that was useful, easy to use, and trustworthy for local use. Since then, Yelp has become one of the most popular review platforms and search engines for small businesses, with nearly 79.6 million monthly unique mobile visitors and over 57 million reviews. Google might be a starting point, but for Yelp Power Users, when they want a reliable resource to make a purchase decision, whether for a restaurant, plumbing company, or solar panel installer, Yelp is the go-to option.
Believe it or not, Yelp is more than just a review platform; it’s also a powerful tool for local advertising and lead generation. Yelp Ads are pay-per-click, like Google, Instagram, Facebook, TikTok, and others, but the system is explicitly designed for use by local businesses.
If you’re a local business, then you should absolutely incorporate Yelp into your advertising mix
Yelp is one of the top search engines in the country, Especially for small and medium-sized local businesses. With Amazon Alexa integration for voice search and millions of unique users, Yelp is a leading search engine in the US.
Yelp Ads are a great way to generate leads and increase bookings or sales from Yelp users. Yelp Ads are placed at the top of search results and are marked as "sponsored", which helps them stand out from the crowd.
While Yelp is a smaller search engine than Google, the leads that come through Yelp are generally of much higher quality. The likelihood of converting a lead on Yelp is 3x greater than on Google or Facebook.
Yelp is one of the top Google search results for just about any local home service search on Google, so even if prospective leads aren't intentionally trying to find businesses on Yelp, there's a really good chance they'll find their way onto the platform anyways.
Yelp Ads are pay-per-click ads that appear at the top of Yelp search results pages (SERPs). Yelp Advertising is an auction-based system, which means that your ad position is determined by how much you’re willing to pay-per-click, or PPC. The average Yelp cost-per-click (CPC) varies depending on your industry and other factors, but Yelp is a much more affordable platform than Google or Facebook.
PPC advertising is a form of digital marketing in which businesses can display ads on search engines, social media platforms, and other websites. When a prospective customer clicks on one of your ads, you pay the amount that you’ve bid for that keyword or ad.
PPC is a great way to generate leads because you only pay when someone takes an action that you’ve defined as valuable, such as clicking on your ad. This makes PPC a very cost-effective form of marketing since you’re not wasting money on ads that few people interact with.
The cost of Yelp Ads varies depending on several factors, including your industry, location, and the competitiveness of your keywords. Yelp Ads are more affordable than other PPC platforms like Google or Facebook because the search volume is much lower (even though it’s still massive). Payment for your ads can be made on a monthly basis, and you can set a daily budget to control your spending. In addition to the cost of Yelp ads, we encourage all of our clients to set up a Yelp Enhanced Profile.
People come to Yelp to make spending decisions about everything from mechanics to hair salons to restaurants and more. Yelp is especially potent for home service businesses trying to reach clients who are looking for services in the next 24-48 hours!
Dave wants to paint samples to show his wife.
He looks on Yelp for a paint shop and calls one from the app to confirm they have a showroom.
He texts his wife the Yelp link and tells her to meet him there in 30 minutes. He hops in his car and heads to the store.
Christina wakes up to a broken faucet.
She types “plumber” in the Yelp search bar and finds several companies offering online quote requests.
She requests a quote through Yelp and books a repair for that afternoon.
Amy needs flowers to stand out in her upcoming event
She hops on the Yelp app to find stores with a professional portfolio
She spots a company that looks perfect and maps directions on Yelp to head over
Dave wants to paint samples to show his wife.
He looks on Yelp for a paint shop and calls one from the app to confirm they have a showroom.
He texts his wife the Yelp link and tells her to meet him there in 30 minutes. He hops in his car and heads to the store.
Christina wakes up to a broken faucet.
She types “plumber” in the Yelp search bar and finds several companies offering online quote requests.
She requests a quote through Yelp and books a repair for that afternoon.
Track your results with:
Direct Carpet Unlimited, a family-owned and operated flooring company based in California, uses Yelp Ads to increase their exposure with new customers at scale. As a small, local advertiser, they appreciate seeing the positive return on their ad spend on a daily basis.
“My ROI with Yelp is stellar compared to some of my other advertising that I do. I see the benefit of that every single day.”
“If you are a service-oriented business, jump in with both feet. [Advertising on Yelp] has done nothing but grow our business for the past 5 years and I couldn’t be happier.”
Co-Owner, Direct Carpet Unlimited
Start reaching more consumers now. Want to learn more and get a one-on-one consultation? We’d love to learn more about your business goals and get you set up for success
Orb Solutions has had a huge impact on our business with the new website development and marketing we are reaching more customers and getting more leads in the last 4 months then we had with previous companies we used over the last 18 months.
Amazing experience! ORB helped transform our online presence and marketing while offering great customer service and support. I highly recommend ORB for any of your marketing needs!
Extremely professional, and thorough. ORB streamlined many aspects of our business, and increased our online presence by adding things we never considered. They not only helped us increase quality leads, but also developed an easy and more effective follow up process for our team. These guy's are the real deal, and the proof has been in the numbers. Thank you ORB Solutions!
