SEO stands for “Search Engine Optimization”. It is a technical term that encompasses getting your business to appear higher in Google’s search results. If you are a contractor who isn’t taking advantage of Local SEO for your business, you are severely missing out. 46% of all searches in Google have “local intent”. However, local websites actually have completely different SERP (Search Engine Results Pages) and search intent than normal pages.
There are a large number of factors that contribute to your visibility in local search including:
While a professional looking website is important for converting and impressing prospects, your Google My Business profile is actually more important. Ensuring you claim your Google Business Profile and optimally set up your information is actually more important than the content of your website itself.
Ensuring your website is referenced correctly throughout the web, has consistent information across these other websites, and they point/link back to your website will also give you brownie points with Google!
Local SEO is a complex science with everchanging optimizations and tweaks required to get and stay on top. While there are a wealth of free online resources, SEO done right can be very time consuming. There are many bad actors and wannabe experts in the market. As a contractor, the best option is to take SEO off your plate entirely and work with a trusted partner who can help you reach your goals. Schedule below for a FREE SEO audit and a no cost, no obligation consultation on your SEO strategy.