The Complete Guide to Dwell Time and How It Affects Your Marketing Strategy
Introduction: What is Dwell Time?
Dwell time is the total amount of time a user spends on a website or app before leaving. It is a key metric that marketing agencies like ORB focus on when optimizing a page for search engines.
It is one of the most important metrics for marketers. It helps marketers measure the effectiveness of their marketing strategy and sequence and understand where they may need to improve their marketing funnel.
Marketers can use dwell time to refine their digital marketing strategy by understanding how users interact with their content and adjusting accordingly.
What are the Benefits of Having a High Dwell Time?
There are many benefits to having a high dwell time. The most obvious one is that it is a really great metric for evaluating if your content was engaging and interesting for the user. Another benefit is that it provides an opportunity to convert visitors into customers or clients by providing them with additional content and information about your product or service. The longer they spend on your initial landing page, the better shot you have at intriguing them.
Google views dwell time as a key search factor. Even if your page is well optimized from an SEO standpoint, Google won’t reward you if they show your page to users in the SERPs (Search Engine Result Pages) and they leave immediately. Put incredibly simply, the algorithm can’t differentiate content with low dwell time from content that is topically irrelevant. Thus, it can follow that the crawler looks at all content with low dwell time as a poor match in the SERPs.
How to Increase Your Site’s Dwell Time?
The website dwell time is the time that a visitor spends on your site before they leave. It is important for you to increase this number, as it can greatly impact your conversion rates.
There are many ways you can increase the dwell time of your visitors. Here are some of them:
– Make sure that your content is relevant and updated regularly. Spending several minutes to refresh evergreen content occasionally can help your content stay on top of SERPs
– Use captivating images, infographics, and videos in posts. Every second spent watching the video or staring at the photo will increase your average dwell time.
Conclusion: The Importance of Increasing Your Site’s Dwell Time
In conclusion, increasing your site’s dwell time is crucial for success on the SERPs. It is the most important metric to track when it comes to measuring the success of a website or landing page.
In order to increase your site’s dwell time, you need to make sure that your website or landing page is optimized for user experience. This can be done by following these tips:
- Improving the design and layout of your site, Catch Attention Above the Fold
- Using responsive design, Unresponsive design leads to high bounce rates on unoptimized devices
- Ensuring that your website loads quickly and doesn’t contain any unnecessary content, People tend to leave after 3 seconds
- Optimizing text size and color contrast, grabbing attention is key
Best of luck in your dwell time optimization!
Video Transcript: What is Dwell Time
Hey guys today, I wanted to do a quick video explaining a concept called dwell time. So as you can see here by Google’s definition, dwell time is the length of time. First it spends looking at a webpage after they’ve clicked the link on a cert page search engine results page. That’s what we’re actually looking at right here, but before clicking back to the se results.
So that means like if I were to click into this page, then I go one Mississippi, two, Mississippi, three, Mississippi. Click back my dwell time on that page, would’ve been three seconds. So dwell time is something that’s actually incredibly important, from a search engine optimization standpoint, because Google’s ultimate goal is to serve the results to somebody that they’re looking for.
And so Google looks at backlinks OnPage SEO off page SEO, and it tries to get a general idea, a baseline for where it should rank these websites based on. What other pages are pointing to them and what authority they have, but then after that’s done in order to kind of like check the algorithm’s decision and optimize and continue to get better over time, Google looks at metrics for, okay.
If I’m servicing a page, like what is click-through rate? And then when people do click through what is their dwell time, because essentially what Google’s using dwell time. I as. Indicator to say, Hey, did the person find what they’re looking for? If they’re only spending three to five seconds on the page, they’re probably not.
They didn’t find what they were looking for. But if they’re spending a significant amount of time on the page, kind of scrolling down, you can see our dwell time starts to rack up. Now Google’s going to reward this search result because you spent time on the page and it appears to the algorithm, like you found what you were looking for.
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